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Want to Keep Your Top Talent? Give Them a Reason to Stay!

February 22nd, 2018

By: Karen Colligan

The job market is looking pretty good these days, which means many employees – especially those whose skills are in demand – no longer feel bound by the “just be happy to have a job” mantra that has kept them in place. The competition for top talent has been heating up, and if you want to keep yours, you need to give them a reason to stay.

Why is it so important to keep top talent? Well, aside from the obvious (that they are high contributors to your success) these employees are rare and in demand, they cost more to replace, and they often take other top talent with them.

So, what can you do to keep ‘em?

To be engaged and loyal, employees need to feel valued, connected, challenged and recognized. Today, unfortunately, many are feeling overextended, under-appreciated and exhausted from trying to meet ever-increasing productivity expectations. And…with more opportunities out there, many are just a phone call away from leaving…

If you want your employees to be loyal to you, give them a reason to stay. Demonstrate that you value and appreciate them. Make them feel…

Valued by listening to them, and acknowledging their need for work/life balance.

Connected through ongoing communication about the direction of the organization and their role in it. Show them that they are a community and have a purpose bigger than themselves in it.

Challenged through growth opportunities and a clearly defined career path (NOT by more work, more hours…).

Recognized by frequent, sincere appreciation – both monetary and non-monetary – for their efforts.

Don’t let valuable mindshare and talent walk out your door. Start working to keep them today.

For more tips on how to keep your top talent, and some specific examples of actions that work, listen to my podcast “How to Keep ‘Em.”

Till next time,



company culture, Engagement, Leadership, People

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