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Creating the Most Important Brand: Brand YOU

June 21st, 2013

By: Karen Colligan

Creating YouIn my last blog I talked about STEP 1 in your search for a new opportunity: Taking Inventory. Now that you’ve done that (and I hope you have…if not, what are you waiting for??) let’s talk about how to use that information to create the YOU that’s going to attract a new and wonderful opportunity.
STEP 2 in your search involves transforming what you learned about yourself in the Inventory step into a distinct vision and compelling messaging that clearly articulates your unique value.

There are four sub-steps to Creating You:
1. Define your vision. What do you want to be doing 1 year from now, 3 years from now, 7 years from now? Put yourself in an imaginary time machine to some point in the future. Where are you living? What sort of work do you do? What are you known for? What challenges have you overcome to get where you are? Putting yourself there and “looking back” will help you create your journey.
2. Identify your objectives. Both long term and short term. What are the work experiences you need in order to achieve your vision? What are the opportunities right now that you can pursue? Do some research and write down 3-5 opportunities that align with your skills, values, interests and experience, and that map to your vision.
3. Develop a communication strategy. Your communication strategy defines how you are going to position yourself in networking conversations, informational interviews and job interviews. It’s your “elevator pitch.” It needs to be concise and compelling. It needs to tell the listener, very quickly and very succinctly, who you are and what you are looking for. Your elevator pitch might change based on your audience, so practice multiple ways of presenting “who you are.”
4. Build a resume that reflects your unique talents. Your resume may be one of the most important documents you ever put together. If done effectively, it can attract an interview opportunity that may launch you on the path to your dream job. If not, it may end up in the proverbial “round file.” Make sure that your resume stands out from the rest by ensuring that it is focused, attractive, correct (no spelling or grammar errors), concise and achievement-oriented. Remember that it should be forward-looking, highlighting skills and accomplishments that demonstrate your ability to perform your target position.
You can find more information and helpful worksheets for your job search in The Get Real Guide to Your Career available in both hard copy and online formats.
Isn’t it time for you to TAKE CHARGE OF YOUR CAREER?
Till next time,
Karen

Career, Career planning, Job search, The Get Real Guide to Your Career, Uncategorized

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